Google Ads & Performance Marketing | Zenvero Academy

THE FUTURE IS A SKILL YOU CAN LEARN   ✳   EXPLORE ZENVERO ACADEMY
What you will explore

From understanding to doing.

A practical, topic-by-topic roadmap focused on useful concepts, guided exercises and a meaningful portfolio activity.

01Search intent, Google Ads structure and account setup
02Keywords, match types, negative keywords and ad groups
03Responsive Search Ads and landing page relevance
04Conversion goals, tags, GTM and attribution basics
05Bidding, budgeting and optimisation decisions
06Campaign reports, ROAS, CPA and responsible experimentation

✳ Your hands-on project

Design a search campaign with keyword groups, ad copy, landing page recommendations and a budget plan.

Tools & platforms

Get comfortable with real tools.

Google AdsKeyword PlannerGA4Google Tag Manager
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