Digital Marketing Fundamentals | Zenvero Academy

THE FUTURE IS A SKILL YOU CAN LEARN   ✳   EXPLORE ZENVERO ACADEMY
What you will explore

From understanding to doing.

A practical, topic-by-topic roadmap focused on useful concepts, guided exercises and a meaningful portfolio activity.

01Digital strategy, customer journey, buyer personas and positioning
02Websites, landing pages and conversion basics
03SEO, SEM, content and social media fundamentals
04Email marketing, lead generation and sales funnels
05Google Ads and Meta Ads campaign structure
06KPIs, UTM tracking, attribution and reporting

✳ Your hands-on project

Prepare a channel strategy and a 30-day marketing plan for a real or sample brand.

Tools & platforms

Get comfortable with real tools.

Google TrendsGoogle Analytics 4CanvaMeta Business Suite
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Your next skill starts here.

Discover complementary learning paths and build a broader portfolio.

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Learn classic search optimisation alongside answer-engine and generative-engine discovery.

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