GA4 & Marketing Analytics | Zenvero Academy

THE FUTURE IS A SKILL YOU CAN LEARN   ✳   EXPLORE ZENVERO ACADEMY
What you will explore

From understanding to doing.

A practical, topic-by-topic roadmap focused on useful concepts, guided exercises and a meaningful portfolio activity.

01KPIs, funnels and customer journey measurement
02GA4 properties, events and conversions
03Google Tag Manager fundamentals and UTM governance
04Search Console and advertising data interpretation
05Looker Studio dashboards and reporting stories
06Data quality, privacy and actionable recommendations

✳ Your hands-on project

Create a weekly marketing dashboard and present three evidence-backed optimisations.

Tools & platforms

Get comfortable with real tools.

GA4Google Tag ManagerLooker StudioSearch Console
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Your next skill starts here.

Discover complementary learning paths and build a broader portfolio.

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AI Foundations

AI Fundamentals & Prompt Engineering

Understand how modern AI works and turn everyday questions into clear, reliable AI-assisted workflows.

4-week pathwayBeginner
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Marketing Foundations

Digital Marketing Fundamentals

Learn how digital channels connect to audiences, leads, conversions and business growth.

4-week pathwayBeginner
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Featured Programme

AI + Digital Marketing Bootcamp

Combine essential marketing skills with hands-on generative AI to plan, create, launch and evaluate smarter campaigns.

4-week pathwayBeginner
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